Product marketing for Weller

For three years until May 2018, I worked at product marketing for Weller Tools. I became a marketing content specialist, working primarily with the global marketing communications team out of Besigheim, Germany to produce digital and print collateral for new product launches and trade shows. I worked with them and upper management here in the States to develop the 68-page Weller Brand Guidelines.

It was a delight working with the Besigheim global marketing team. We found Dropbox Business with Dropbox Paper to be a great collaborative tool to build trust and efficiency in sharing ideas and reviewing proofs. We also explored Adobe Creative Cloud as a collaborative medium. (Adobe CC has a great “Libraries” feature that we were just beginning to look at.)

I also thoroughly enjoyed working with the U.S. expert sales, customer service and technical service teams. I learned a lot about the science of soldering from them, and even conducted a couple of webinars with the renowned technical services manager.

The upper management of Apex Tool Group encourages their staff to take an interest in their community. I became an emergency first responder after taking the ATG-sponsored Blue Cross course. In May 2018, I took part in the ATG Week of Service by joining my ATG colleagues at a cleanup day at the non-profit Corral therapeutic riding center.

Expert skills that I employed at this job were content creation and collaboration which included copywriting, Adobe Creative Cloud apps (specifically Photoshop, Indesign, Illustrator, and Acrobat), and iMovie.

New skills that I learned on this job include: Dropbox Business administration and Dropbox Paper, Instapage landing page platform, Adobe Creative Cloud collaborative features (Libraries), Cisco WebEx webinars, and a sprinkling of Adobe CC Character Animator.



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